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Online content creation strategies for writers
One of the most challenging tasks for any writer is what to create for social media. Twitter is important and we can retweet, reply and link to other content with it, but if you have a blog or web site...
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Does it work?
The big question is, does all this social media stuff work if you are a writer? Well, that depends what success is or “working” is for you. There are two criteria for me. They are sales and personal...
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Upgrading your sites
I just love that moment when someone says, ‘You need an upgrade.” It’s the way we live today, almost everything is fluid, from Presidents to web sites. So, I’m upgrading. Much of this is in...
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Can you use social media to increase reader loyalty?
Loyalty us not as easy to define as people think. For me loyalty is a graduated thing. Yes, we can say we have loyal readers, but are we getting the maximum possible level of support from them? . Are...
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Seven Traits of the Social Writer
Writers are under increasing pressure. Low advances, intense competition and the pressure to self-market, to engage on social media, are making our jobs more challenging than ever. I want to embrace...
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Supercharging social media with storytelling techniques: #2 Empathy
Another tool for creating engagement and a sense of involvement in your posts is empathy. As writers we can use this technique to add depth to our posts. Empathy is compassion or rapport. In...
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Supercharging social media with storytelling techniques: #3 Tension
Creating tension, the need to read on, to find out what happens next, is a technique that social media posters can use to build engagement with their followers. I’m not suggesting that each post...
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Supercharging social media with storytelling techniques: #4 Characterization
Another storytelling technique you can use to build social media engagement is characterization. Characterization builds empathy between the reader and your post or feed/series of posts. But how do you...
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The Five Free Tools of Social Media Success for Writers.
Social media helped me get a global publishing contract. I am now translated into 10 languages. It helps me every day to promote my novels and the novels of the authors I work with. Here are the main...
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Hand selling books with social media
As you know I am an author. My first novel came out January 2012, published by Harper Collins. So why do I do all this stuff on social media, BooksGoSocial etc etc? I believe we are in a new age of...
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